PartyWorks Interactive created a custom Human Crane Doritos Challenge for the F1 Las Vegas Grand Prix activation. The project adapted the human claw concept into a branded experience with custom trussing, graphics and a purpose-built visual identity.
Rather than adding a logo to a standalone game, the concept brought the attraction and its surrounding structure into the same design. The embedded event clip below shows the Doritos activation in context.
From a human claw rental to a branded experience
Explore our Human Claw Machine / Human Crane rental to learn about the attraction and review more project examples. A custom installation requires a separate conversation about the creative concept, venue and operating requirements; the Doritos treatment is a project example rather than a standard package.
Our custom fabrication projects and event printing options provide further references for branded environments. Discuss your human claw activation with our team and include the site, dates and design brief so we can review what the project would involve.